Alessio Sorrentino
Table of contents
Initial problem
Alessio Bassi, a professional software developer, and Simone Frosini, a digital marketer, approached Sagewill with a raw brand idea for Ambulatorio Facile, a clinic management software aimed at reducing the overhead that many pharmacies experience with patient notes.
With the software ready, Alessio and Simone lacked the necessary direction to take their B2B product to market.
They needed a comprehensive strategy to transform their clinic management tool into a market-ready SaaS product.
Simone Frosini and Alessio Bassi from Ambulatorio Facile
Solution
Sagewill proposed a website design plan to deliver all essential elements for a successful market launch.
The solution included creating a digital brand identity, developing a design system, building a custom website with Sanity CMS, and providing sales collateral.
These components were crucial in turning Ambulatorio Facile from a raw idea into a polished, market-ready product.
Ambulatorio Facile brand overview
Implementation
The implementation consisted of 5 main deliverables and led to the launch of the site and the structuring of the sales facility, making the software a cloud product ready to sell.
Digital brand identity
The first step was to establish a strong digital brand identity.
Sagewill designed a modern, professional logo and cohesive branding elements that conveyed the efficiency and innovation of Ambulatorio Facile. This new identity set the tone for all subsequent marketing materials and the user interface.
Ambulatorio Facile logo application instructions
Design system
Next, a comprehensive design system was developed.
This system included a style guide detailing typography, color schemes, iconography, and UI components.
The design system ensured consistency across all digital touchpoints and streamlined the development process.
Storybook components directory for Ambulatorio Facile
Custom site with Sanity CMS
Sagewill then built a custom website integrated with Sanity CMS.
The website was designed to be user-friendly and informative, highlighting the key features and benefits of Ambulatorio Facile.
The CMS allowed Simone to easily manage content and keep the site updated without needing extensive technical knowledge.
Custom Sanity CMS implementation from Sagewill
Sales collateral
To support the sales efforts, Sagewill created various sales collateral, including brochures, pitch decks, and case studies.
These materials were designed to effectively communicate the value proposition of Ambulatorio Facile to potential clients and stakeholders.
Brochure design for field sales activities
Launch and support
Through this structured approach, Sagewill transformed Ambulatorio Facile from “just” a working piece of software into a fully-fledged, market-ready SaaS product.
Alessio and Simone now have a professional digital presence and the tools needed to successfully market and sell their CRM product.
With these assets in hand, the Ambulatorio Facile team is more confident in its field sales approach, visiting pharmacies in person with professional materials that tell a story.
Alessio Sorrentino
With 7+ years experience as a marketing consultant managing remote teams, Alessio has worked with anything from local businesses to large enterprises. An expert in complex agreements, Alessio helps make your projects a reality.