DHH: Re-positioning & launching new site for public cloud company

Initial problem

DHH—a publicly traded holding company consisting of dozens of subsidiary cloud computing and hosting brands in southern Europe—came to Sagewill with the goal of renewing its positioning.

Each subsidiary offers a range of cloud computing, hosting or internet connectivity services, but their previous website did not effectively showcase DHH's advanced technologies, such as AI training, GPU computing, and enterprise connectivity.

This fragmentation hindered their attractiveness to investors, affecting brand perception and market positioning.

DHH needed a strategic overhaul to create a unified digital presence that resonated with its target audience, particularly investors interested in cutting-edge cloud technologies.

The goal was to transform their digital presence from a collection of disparate services / biographical info into a compelling, industry-focused brand that highlighted their expertise and innovation.

Legacy DHH website

Solution

Recognizing the need for a strategic shift, Sagewill developed a tailored solution focusing on positioning and go-to-market strategy.

Our approach was designed to enhance DHH’s appeal to investors and establish a stronger market presence in the tech industry.

Positioning and GTM strategy

We started by conducting thorough research to understand DHH’s vision, market trends, and investor expectations.

Our strategy centered on repositioning DHH as a leader in AI, GPU computing, and business connectivity. This involved crafting a compelling narrative and value proposition that highlighted DHH's technological advancements and commitment to innovation.

Prototyping and branding

To bring the new positioning to life, we developed a digital brand identity that reflected DHH's industrial focus and tech prowess.

This included refining the logo, color scheme, and typography in a way that conveyed strength, innovation, and reliability.

Sagewill’s team also created prototypes to test the new website’s look and feel, ensuring that it would resonate with investors.

DHH’s new brandbook curated by Sagewill

Implementation

To execute this comprehensive strategy, we worked closely with DHH's team to ensure a seamless transition from their old digital presence to the new, strategically aligned one.

DHH’s new home page design with financial data

Design system

We implemented the new brand identity on the website and made it available for the company to implement across all digital touchpoints, ensuring a cohesive and professional appearance.

The design system includes standardized components, interaction templates, and a color palette that maintained visual consistency across DHH's digital assets.

This system enables DHH to quickly add new content while maintaining brand consistency and enhancing the user experience.

Design system with minimal-looking components

Custom theme on WordPress

Sagewill developed a custom website theme using the latest version of WordPress, leveraging the full-site editing framework.

Designed to showcase DHH’s new market positioning, the site features a more intuitive navigation, a modern layout, and responsive design—ensuring a seamless experience across all devices.

We integrated the new brand identity, highlighting key topics such as AI, GPU computing, and business connectivity, making DHH’s innovations more accessible and appealing to investors.

Example of a category page on DHH's website

Content management and scalability

The WordPress theme was entirely custom built for speed and scalability, ensuring that DHH could support its growth ambitions without technical constraints even after our engagement.

The collaboration with Sagewill significantly improved DHH’s digital presence, aligning it with their industrial vision and enhancing their appeal to investors.