Francesco Carpita
Table of contents
Inital problem
ManyRequests approached Sagewill with a unique challenge. They were gearing up for the release of version 2 of their platform.
As they prepared for this significant upgrade, their primary objective was to strategically invest in a go-to-market plan that would ensure the new version’s success and broaden their market reach.
They recognized the need for expert guidance in creating a comprehensive and effective marketing strategy that would maximize the new product investment.
Design of ManyRequests' new template gallery
Solution
Sagewill developed a comprehensive 6-month marketing strategy for ManyRequests. The solution included:
Blog & SEO strategy
Objective: Drive organic traffic and engage potential customers with content that answers their search intent.
Execution: Created a content calendar and optimized blog posts for SEO, addressing the needs of the target audience.
Website UX refinements
Objective: Refresh the brand image and improve the user experience of the website’s navigation.
Execution: Redesigned the website’s visuals with a modern look, intuitive navigation, and a clearer value proposition (incl. copy), improving both visual appeal and functionality.
Sales collateral
Objective: Equip the sales team with effective materials to convert qualified leads into customers.
Execution: Developed case studies, use cases pages, templates, and product slides that clearly communicated the benefits and features of ManyRequests.
Conversion Rate Optimization (CRO)
Objective: Increase the percentage of website visitors who become free trial users and, eventually, customers.
Execution: Implemented behavior tracking analytics and event funnels, optimized call-to-action buttons, and improved the sign-up process for a smoother user journey.
Implementation
The implementation consisted of 5 main activities which focused primarily on helping ManyRequests increase its organic reach:
Content marketing strategy
Sagewill crafted blog posts targeting keywords relevant to design and creative agencies. Topics included best practices, industry trends, and user stories showcasing the platform's impact.
New blog post visuals and content from Sagewill
Navigation re-design
The navigation redesign process involved a new color scheme and mega menu with clear separation of concerns. Mobile optimization and interactive elements make for a modern experience.
Redesign of the megamenu
Sales collateral
Sagewill created a suite of materials tailored to different stages of the marketing and sales funnel.
This included detailed case studies, customer testimonials, and product comparison sheets to assist in decision-making.
Social media assets for ManyRequests
CRO techniques
Data-driven CRO strategies were employed, such as heat mapping to understand user behavior, refining the messaging on high-traffic pages, and simplifying the user sign-up flow.
Using Clarity for session recordings
The work carried out for ManyRequests demonstrates the impact of a well-executed marketing strategy on a SaaS company's success.
By addressing the core issues of traffic and conversions through a comprehensive approach, Sagewill set the stage for ManyRequests to continue growing and establish an internal marketing function.
Francesco Carpita
With a master's degree in UX design and 3+ years of experience creating products on the web, Francesco brings compelling user experiences to life. His primary goal is to help you eliminate any friction in your product and accelerate sales.