Teresa Pilato
Table of contents
Initial problem
Quill, a company focused on crop protection compliance, faced challenges in establishing a strong digital presence.
They required a proper positioning and an optimized website to support their specialized service in structured authoring and regulatory compliance for crop protection companies.
Steve O’Sullivan and Mark Lewis from Quill
Solution
Sagewill provided Quill with a comprehensive digital brand identity, custom design system, and a tailored website integrated with the HubSpot CMS.
These services were aimed at enhancing Quill's online presence, facilitating better user interaction, and ensuring their digital tools were aligned with industry standards and client needs.
Sagewill’s capability-to-benefit mapping matrix
Implementation
The implementation consisted of applying everything learned in the discovery phase and during the positioning exercise to a structured design, giving Quill a clear value proposition to offer.
Quill’s current website implementation
Digital brand identity
The first step involved creating a digital brand identity that reflected Quill's professionalism and expertise.
Sagewill refined Quill’s existing logo and implemented cohesive branding elements that aligned with Quill's mission and values.
Quill’s branding elements
Custom design system
Next, Sagewill developed a comprehensive design system.
This included a style guide with detailed specifications for typography, color schemes, iconography, and UI components.
The design system ensured visual consistency across all of Quill's digital platforms and streamlined the development process.
Quill’s design system components
Custom site with HubSpot CMS
Sagewill then built a custom website integrated with CMS HubSpot. The website was designed to be user-friendly and informative, highlighting Quill's key services and benefits.
The CMS allowed Quill's team to easily manage content and keep the site updated without extensive technical knowledge.
Features included a responsive design, easy navigation, and integrated contact forms to facilitate client interaction.
Additional support
Post-launch, Sagewill provided additional support to ensure the website and digital assets remained effective.
This included training Quill's team on using the CMS, managing the website, and leveraging the sales materials efficiently. Regular updates and maintenance were also part of the support package.
Through this structured and collaborative approach, Sagewill successfully transformed Quill's digital presence, providing them with the tools and strategies needed to effectively reach and serve their target market of enterprise companies.
Teresa Pilato
With a knack for brand and product strategy, Teresa designs interfaces and user flows with the objective of facilitating your sales. She has a bachelor's in Product Design and has worked with multiple B2B firms to bring their products to market.